The generation of
every Spring Festival, often is a good time to each big brand marketing occasion. An attitude, the temperature of the event marketing, enough to make the brand exposure usually cannot get. So, any about hot topics or events, will lead to major brand trend such as greedy.
from the beginning of January 27th, "Monkey King Liuxiaolingtong" program was news brush spring festival evening group bidiao explosion of micro-blog, WeChat and other social media, then the event of continuous fermentation, many users have even behind Liuxiaolingtong on the show, and triggered a wave of questioning why not let Liuxiaolingtong year of the CCTV Spring Festival Gala discussion upsurge.
as the focus of attention of the people of the country, the major brands have no reason to remain indifferent. However, in the end how brand occasion, can really impress the user’s heart? In my opinion, this is not the first form of creative elements, can let users feel the heart is very important.
in my opinion, this is not the first form of creative elements, can let users feel the heart is very important.
, and the Spring Festival around Monkey King of the two super topic selection case, feel together under the brand behind the temperature.
first, Pepsi Cola Liuxiaolingtong ad
, January 27th at noon, Liuxiaolingtong in the show was the first time the Spring Festival director bidiao login Sina micro-blog hot search, with a "Liuxiaolingtong Spring Festival Gala Pibi provoke outrage, why are we so concerned about the king?" for the title of the article started to circulate. The article inserts the Pepsi Liuxiaolingtong advertising film, but also quickly lead to Internet users attention.
and Pepsi the video advertising the most success, let more audience really understand Liuxiaolingtong in the journey to the West and to experience his family in the inheritance of "monkey" culture made. This "Monkey King" image has no one beyond, lies in the cultural heritage and the art of individual years of precipitation, which is why many viewers like Liuxiaolingtong created the image of monkey king.
is the so-called "Aiwujiwu", when users see such a sincere advert and lovely bottle design, may have an impulse to buy a bottle of cola.
two, KFC monkey package
when the beverage giant PepsiCo one step ahead, the fast-food giant KFC followed by rapid reaction. On the second day of January 28th, Kentucky monkey package caused many users Slide Show, and some friends to go to KFC, is in exchange for the king.
Meng Meng Da monkey