Abstract: Recently LETV sports venture fund official, has invested in "Internet plus fitness" entrepreneurial projects "bear run, the B round of financing of the total amount of nearly billion yuan, is the first music of venture capital investment in the field of project.
recently LETV sports venture fund official, has invested in "Internet plus fitness project" — the bear run, the B round of financing of the total amount of nearly billion yuan, is the first music of venture capital investment in the field of project.
bear run according to the relevant person in charge, this round of financing will be more devoted to the two new present, a gym franchisees give smart devices leasing services, on the other hand will be used for the development and promotion of iterative gym ERP system – Housekeeper on bear.
bear run at the beginning of April 2015 officially launched, providing monthly fitness services on the "absolute price" costs, users can enjoy the city become a monthly membership, hundreds of gym fitness services. Currently 8 cities nationwide cooperation in the more than 3 thousand fitness venues, the accumulation of 1 million + paid users. December 2015, the first 24 hours of self-help community gym opened, has achieved a net profit margin of 45%. April 2016 will be fully open to the market model, the release of the smart gym join the program and free venue ERP system – Teddy bear.
starting from the initial tool to expand the line of intelligent gym, then launch stores and ERP management system, run the intention or to bear about course, payment for entrance, to enhance user stickiness through bear circle the community stores through the standardization of this line and enhance brand influence, and charged to join certain fees and management fees. In the short term, the line stores will become the main revenue, bear run in addition to the gym, including line. Real "aerobic space" in the layout, in addition to the 3Q incubator in Wangjing SOHO and the Milky Way SOHO, the current third "aerobic space" will be opening soon. Founder Shen Si said, will cooperate with more incubators to open the room, one is the model is lighter, copy faster, two is in the incubator inside the group calisthenics class, the attractiveness of female white-collar workers will be larger.
from the current population fitness, many data are given, the fitness population accounted for about 20%, less than 1% of the country, a huge room for growth, with white fitness users, more and more people will go to the next line gym, it will give rise to more community-based small gym. While the fitness as middle-class consumer experience, is the crucial factor, compared to large commercial gym and small gym experience is poor, because the rent is expensive, in their equipment, decoration and service will cost control." Yuan fund partner Frank Ho said.
a consensus is that the domestic market is still in the early stages of fitness, fitness and fitness crowd density is not enough, experience, convenience, price, etc. will be the user >