is expected within two years the market share reached 20 billion yuan
domestic e-commerce development of various levels of goods piled on rash and too much in haste. Today, many of the luxury of luxury is also an influx of the Internet, adding a different color for network sales. Although the current sales of luxury goods accounted for only about 5% of the total industry, but its growth rate is very high. Forrester Research Company data show that 5 years later, luxury online sales will grow by 30% to reach $4 billion -60 scale. In the Chinese market, some experts predict that in the next two years, the scale of China’s luxury e-commerce sales will reach 20 billion yuan.
feudal lords vying for the throne
in the show network, Fifth Avenue, home network, LuxeHome network and share network, vip.com, glamour, fashion, online mall poly still call ha network and other large-scale Jingdong launched at the same time, mall and other comprehensive websites have also opened luxury channel, where V+ also known as end water luxury goods sales, and even luxury eight pole could not beat the search engine Google also laicourenao. For a time in the preparation of this luxurious luxury feudal lords vying for the throne, the cake, to own a copy.
in the luxury online shopping model, the low price is undoubtedly a major advantage to attract consumers. The country’s largest brand discount site vip.com in January 18th launched its own independent luxury area VIPCLUB on its website, including many international luxury brands, the price as low as 75% off. And where the customer V+, show network, jd.com have also launched a variety of low-cost strategy to attract consumers. Earlier involved in the luxury online shopping is still product network, launched the registration immediately donated 50 yuan activities, increase customer stickiness.
, with custom service featuring the cross network (Luxe.cc) low-key on-line. To attract domestic fashion, high income families and social elites concerned at the same time, the website provides a wealth of information, to promote the consumption of luxury brands of consumer dialogue, and provide quality exclusive services. At the same time, in the last month, Google opened a boutique (Boutiques.com) luxury fashion website, people can describe and build their own style of dress, and can be consulted via the web, understand celebrity fashion preferences.
even the domestic luxury group purchase website All flowers bloom together. but has not yet appeared, a dominant phenomenon. In the world’s second largest consumer of luxury goods dish, the website is in the Warring States period, feudal lords vying for the throne.
financing has exceeded 500 million yuan
Yang Peifeng, chief executive officer of
network is expected in the next two years, the scale of China’s luxury e-commerce sales will reach 20 billion yuan. China luxury market soaring, many luxury goods companies have vied for the luxury online shopping market, luxury site highly favored capital "gold", many of the current international and domestic capital for the domestic luxury site favored a plus.
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