in recent years, with the popularity of the Internet, various types of e-commerce continue to emerge. E-commerce can be defined from two aspects, one is the participant, that is, B2B or B2C; the two is the nature of the transaction, including the seller server, the buyer server and neutral online market transactions. All types of e-commerce have a profound impact on transportation, logistics and supply chain.
first, the seller’s e-commerce
use the Internet for the electronic commerce has been widely accepted by the transportation and logistics enterprises, especially for customer service and sales of service products, such as the customer login website booking and cargo tracking.
many companies to establish the seller of e-commerce, is to see the customer visit the site than the call center is more favorable to the enterprise. Since companies do not require employees to participate in the transaction, not only saves costs, but also eliminates the risk of improper communication of the customer / employee. This risk is even greater when companies participate in global competition, because customers may call at any time within 24 hours. The scope of e-commerce enterprises to establish are different, some enterprises through the establishment of a unique web site to create a competitive advantage, they provide each customer to establish personalized portals, comprehensive ability to provide support, including the need to use a different language.
two, the rise of intermediaries
The effect of
supply chain improvement on firm performance has attracted the attention of many enterprises. With the globalization of enterprises, outsourcing is becoming more and more common. According to statistics, 500 of the world’s top 60% enterprises, the use of the third party logistics (3PL) services, many companies also use more than one.
uses 3PL to enable companies to reduce operating and capital costs to improve the financial situation, but also can be provided by a single carrier does not have the scope and size to simplify the transportation procurement decisions. Successful 3PL can provide services worldwide, using ground, ocean and air transport, and can improve the effectiveness of large-scale.
information technology enables 3PL to take full advantage of scale, many customers believe that 3PL has a system advantage over the general carrier, including customer service capabilities. 3PL has recently emerged as a leading logistics provider (LLP) or a fourth party logistics provider (4PL), as a strategic partner for customers rather than as a tactical partner. 4PL is a supply chain integrator that integrates the resources, capabilities and technologies of its own and other service providers to provide integrated supply chain solutions.
The skills required for
4PL are unique and vary greatly depending on the operational skills required for logistics outsourcing. Strategic consulting, business process reengineering, technology integration, experienced management, global capabilities and the ability to manage multiple service providers are common 4PL skills. 4PL can also serve as information intermediaries (INFOMEDIARY) to provide 3PL services, which is the result of e-commerce explosion.
three, the seller’s e-commerce barriers