under the current global economic crisis and the financial crisis in the background, the domestic monetary policy has maintained a steady tone, the central bank has repeatedly tightened, resulting in domestic small and medium-sized enterprises especially the micro enterprise survival pressure. Recently, the State Council issued a financial and taxation policies to support the development of micro enterprises, micro enterprises are facing new opportunities for development. In the Internet era, micro enterprises should learn to use new marketing tools, full use of the convenient conditions brought about by high-tech, learn to survive through the network marketing in the market.
talk about network marketing, many small business owners expressed confusion. Most of them still stay in the use of open connections or set up stalls in the physical market, to achieve the original marketing stage. In fact, the popularity of e-commerce network technology and hardware terminal easy to learn, the network marketing has entered the tens of thousands of households.
network marketing, in layman’s terms, that is, with the help of the Internet era of information products, to complete the purpose of their own product sales. The advantages of network marketing is not only a large area of enterprise product information dissemination, more important is to establish a convenient and efficient B2C marketing channels for enterprises to reduce the cost of intermediate transactions. At the same time, direct communication with customers, but also conducive to improving the business services.
micro enterprises to do network marketing, must be good corporate marketing idea, in concept, to fully realize the cyber source advantage, learn the network marketing theory and practical technology, stepping up to the network technology knowledge. On this basis, we need to do the following four tasks:
is a micro enterprise to participate in the planning of network marketing. The development of enterprise network marketing planning, need to learn from the successful marketing experience, and even through the case simulation, to complete some of the preliminary work. Everything is difficult at the beginning, once familiar with the network marketing, and then add the necessary to improve the realization of the rookie to the role of expert level conversion.
two is a good image of the micro enterprise network. The introduction of the corporate Internet, and offer tangible shops, also have the plaque size. Network marketing needs of the enterprise’s eye-catching LOGO and characteristics of full advertising language design, and strive to browse the web page of the enterprise users left a deep impression. At the same time, design a good product or service pictures, snapshots, illustrations, better effect. It should be noted that the key to the success of the network marketing also includes search engine optimization, if the enterprise site can not be searched by the user, this marketing case can not be said to be successful.
three is to do a good job in the security of network marketing website. Micro enterprises to rely on the existing sound and perfect means of Internet payment, with the help of online banking, to provide customers with the most secure conditions for the purchase of the product. To choose the domestic first-class quality logistics service providers, to provide customers with quality delivery services. Remember, in addition to the quality of their products in the network marketing, customer safety and comfort is the most important.
four is to strengthen the enterprise marketing website advertising. Enterprise >