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Cosmetics retail change e-commerce VS traditional retail

shoes bags, 3C appliances, cosmetics has been the focus of network retail category in the field of electronic commerce, iResearch data show that 2012Q3 three categories accounted for the proportion of online retail market were 26.6%, 18.4%, 5%, the proportion of cases in the first three quarters of 2012 remained stable. These shoes bags, 3C home appliances accounted for large electronic commerce caused by the two major categories of traditional retail and the controversy intensified, from 8.15 around the 3C appliance business with the traditional retail price war, to the recent on the clothing market in traditional retail industry are enough to see the reflection, e-commerce has brought great impact to traditional retail the power of. After shoes bags, 3C appliances two categories, one would have a huge impact on the traditional retail market is the retail network of cosmetics.

market change

iResearch data show that from 2008 to 2011, cosmetics online shopping transactions accounted for the total retail sales of cosmetics were 4.6%, 8.4%, 12.2%, 16.3%, in 2011 the total online shopping transactions was 766 billion 600 million, of which cosmetics category accounted for 4.9%, 37 billion 563 million, you can calculate the total retail sales of cosmetics in 2011 at around 230 billion 448 million.

iResearch forecast 2012 annual online shopping market transactions amounted to 1 trillion and 184 billion 50 million, while the cosmetics online shopping transactions accounted for the entire online shopping transaction size 4.9% (iResearch data show that this proportion has been relatively stable since the beginning of 2011), so it is expected that in 2012 the cosmetics online shopping transaction size of about 58 billion 14 million.

according to the National Bureau of statistics data show that in 2012 November the total retail sales of social consumer goods for $186833, representing a growth rate of 14.2%, the total retail sales of cosmetics enterprises above 120 billion 400 million, year-on-year growth rate of 17%. According to the above growth, a conservative estimate of 2012 cosmetics retail market year-on-year growth rate reached 15%, according to earlier projections in 2011 230 billion 448 million of total retail sales of cosmetics, initially calculated at around 265 billion 15 million of total retail sales of cosmetics in 2012.

in 2012 is expected to cosmetics online shopping transactions accounted for the total retail sales of cosmetics accounted for about 21.9%. IResearch is expected in 2015 the overall size of the cosmetics online shopping market will reach 127 billion 320 million, when cosmetics online shopping accounted for the proportion of total retail sales of cosmetics will reach 27.5%. For cosmetics, consumers pay more attention to its brand and reputation, with the overall development of the domestic e-commerce market, increasing the credibility of platform type cosmetics, cosmetics online shopping market will further impact on the traditional retail cosmetics cosmetics, Internet brand will also compete with traditional cosmetics brand.

industry status

cosmetics has a single product size is small, the customer price moderate, standard >

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