recently saw God carved wrote an article "disappear" brand, the effect that the future type of brand will disappear, numerous APP or the public number is to gather a bunch of people around, then this group has the common characteristics of people, they sell anything, the key is arbitrary cross category.
about whether the product type brand will disappear, I’m not sure, but the so-called APP or the public, gathered a bunch of people and sellers, which is now VC and some of the big V said: because of changes in flow distribution by the community electricity providers, mobile providers or red net electricity suppliers and other business models, I was completely don’t agree, most of these concepts is a false concept, short-term may earn quick money, but in the long term is a false concept, no user value, no investment value.
first tell you a joke: Amoy brand.
I heard that now the Amoy brand is eager to market, we must vigorously support ah, look not listed may be gone from the data.
fox set up a memorial in the farm, cliff above wrote: "do not fly down bravely, how do you know the original is a sky Eagle!" from then on, every day to eat the fox who killed the chicken in the bottom of the cliff.
seller is the only flicker of the chicken, and later we all know who is the fox.
Amoy brand is a false concept in the history of the most famous Chinese electricity supplier, in order to large-scale qingjunruweng, successful halo flow through the tilt policy orchestrated the Amoy brand, attracted a large number of no real business brand but that brand can be established by the seller for the horse cloud traffic belief recharge.
"boss, you see that the Amoy brand sells clothes several hundred million a year, we have a Taobao shop!" this is the most famous business history thinking fodder.
Amoy brand is essentially a root candle, only after the lights attracted more moths, the method is very simple, to the mass flux of some sellers artificially, so that these sellers get the unusual ability of sellers. If the Amoy brand is really a brand, why they left Taobao will not sell? Because they do not brand, not directly occupy the user’s mind, not reduce consumer psychological threshold, nor with the user to establish a direct link with the market, only the relationship is good, get a shop.
commercial pedestrian street was built in front of your house, your little booth has become a brand of
traffic is of value to the sellers, but no direct value to brand building, Amoy brand for several years to prove it. So God carved and some VC that changed the distribution mechanism of the flow will lead to the birth and death of this brand, I do not agree, no matter how the channel changes, the brand success way one hundred years, the only way to sell.
traffic can not form a brand.
you do electricity supplier is not >