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Hard advertising is no longer popular at present Chinese brands prefer content marketing

may see the TV commercials between you will feel tired, can not remember the brand name, but you must be on the title of "The Voice of China", "Dad where to go to" the brand does not feel strange.

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announced the answer: This shows the sponsors are jiaduobao, white washingliquid and yili. Are you all right?

than hard wide delivery on TV, the brand seems to be more and more tend to put a lot of marketing budget by hard wide shift to the content of marketing.

the so-called content marketing is the use of text, audio, video and other content, do product / brand sponsorship and soft wide implants, so as to realize the marketing role. Compared to the hard wide fast, direct, content marketing more low-key, the pursuit of long-term promotion effect.

to have two consecutive title "where" Dad went to Erie as an example, the second quarter of 312 million yuan for Yili bought the naming rights to the third season when the brand will show the title investment increased to 500 million yuan. According to a number of media reports, the first quarter of the program’s 999 children’s cold medicine was only invested $28 million to buy the naming rights.

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