a bookstore wants to be successful, can bring more profit for the owner, not only need to have a good product, good service, but also need to have a correct location. The success of the bookstore has a most adequate source, and the number of tourists depends largely on the quality of the site. For the bookstore, the following is the best location:
1, students gathered near
in the vicinity of the location of the school, the students went to the bookstore, the main motivation is to purchase their favorite books, learn to use the tape, and party chat, pass the time. Students should be provided with suitable books for their needs. During the summer and winter business is light, the need for flexible operation.
2, residential lots
customers in this area are residential areas and nearby residents, with family magazines and entertainment books, holidays and off hours as the main consumption period. The characteristics of this part of the book is about family life, power consumption, especially in the magazine and DVD the largest consumption of home entertainment, which can bring people pleasure and knowledge of books and audio-visual products, can obtain good sales, so that the bookstore do good business.
3, suburban lot
the lot was previously thought to be less than ideal for the bookstore, but now due to the rapid development of a city and a large number of vehicles, the commercial value of the outskirts of the city is rising. This section is characterized by the main driving a variety of vehicles to provide life, rest, entertainment newspaper services.
4, corner position
The location of the
corner is often ideal, it is located at the intersection of two streets, is the stagnation point, can produce the corner effect. Corner can increase the size of the window display. Two streets of the flow of people gathered here, there are more pedestrians; can be more than two through the entrance to ease the flow of people crowded. The bookstore position facing two street, of which side as their Front Gate, has become a very important problem. The general practice is: choose a heavy street side as the bookstore Front Gate, namely with the other side as a side door store.
5, trigeminal junction
Bookstore located in the following trigeminal Road, the store is very eye-catching, is also considered to be a very ideal bookstore location. In this position the bookstore should try to play to their strengths, in the shop front entrance decoration, shop signs, advertising signs, show window should be carefully designed to seize the customer’s consumption psychology, will be attracted to the pedestrians in the bookstore.